"Passionate about
fostering growth
through connected
narratives. "
👩🏽💻
"Passionate about fostering growth through connected narratives. " 👩🏽💻
Hello Again CHANI App Team,
It’s been two years since I last interviewed to join your team. So much has changed since then, but my desire to work with you remains the same!
I heard you’re looking for someone with rigorous copywriting experience and a penchant for meeting deadlines. I have that, but I also have a dedicated daily writing practice. You’ve maybe heard that sharks have to swim to survive. For me, that’s writing.
Allow me to reintroduce myself: I’m Stephanie Dawn Hawkins, founder of Dawning On LLC, creative producer, UX writer, facilitator, and #1 nature fangirl.
It’s a lot, but it’s clear how my skills would be the perfect addition to the CHANI team.
I’ve led communications at the creative iOS apps “Word Swag” and “Story Swag,” helping them grow to well over a million downloads through content production and community engagement. I helped trending tanning oil company, Vacation Inc build their Chardonnay Seed Tanning Oil brand narrative from the beginning. I write grants to fund volunteer-based conservation organizations like Fisheries Resource Volunteer Corps and San Gabriel Mountains Heritage Association. I’ve helped myself to every single opportunity to have fun and learn as much as possible while doing it.
I am passionate about fostering growth through connected narratives! That means I know what it takes to grow a connected and inclusive community online and offline. I’ve managed to do so independently, as a queer Black woman.
I possess a relentless attention to detail and a deep love of people that empowers my voice, consistency, style guides, and cheeky wordplay. My copywriting experience includes crafting creative copy for emails, social media ads, landing pages, product descriptions, podcasts and workshops, app headlines and pop-ups, and product packaging. I effectively communicate product features and technologies to diverse audiences and excel at breaking down complex terms into accessible, digestible pieces.
I am known for delivering copy that is concise, search-engine-optimized, and accessible. My experience includes collaborating with writers, editors, designers, researchers and marketers from London to New York.
The possibility of joining a queer, feminist-led tech and media company as a copywriter, in the age of A.I., is the perfect opportunity to embody my whole self and share my strongest gifts: my voice and my ability to connect.
The potential excited me enough to write yet another cute little cover letter.
Looking forward to discussing our future collab,
Recent Work
Creative Facilitation: Lead Workshop “Conscious Content Creation”
Invited to share self-produced content creation workshops from London to NYC. Developed an Iterative curriculum based on real-time feedback. Connected with thousands of content creators from diverse backgrounds world-wide.
@ Squarespace Headquarters in NYC
@ Alt Summit in Palm Springs, CA
@Social Day UK, London
@Diversify Social Media -Virtual
@Digital Tools for Doulas, National Black Doula Association- Virtual
Community Outreach + Engagement
@ America’s Great Outdoors , Los Angeles County Fairgrounds, Pomona, CA (2023)
Increased fairgoer participation by 38%, promoted Leave No Trace™ and Fire Safety among Southern California residents.
Researched + Launched the First ever America’s Great Outdoors Web-app
Produced event SEO, Image tags that earned top google search rankings
Managed Leave No Trace™ Characters + Installation
Coordinated fellow artist volunteers to complete a 70-foot permanent mural in the America’s Great Outdoors area.
Showcased the vibrant mountain ranges across Los Angeles County, sparking engagement and conversation about local mountains and forests.
Designed Visitor’s Center Interactive banners + signage
Volunteered 100+ hours during the fair
Social Outreach + UX Research
@wordswag, @storyswagapp & @taptapcap
Advocated for word swag users to create @storyswagapp + @taptapcap
Grew online social community +300k using only copywriting and content
Earned first +1M Word Swag app users
Managed all influencer campaigns and partnerships
More Projects
‘Patagonica’ tour -Parties 4 Peace Chile, Patagonia
Watercolor Commission “California Dream” -California Hotel, London
Watercolor Comission Gut Health Education Cartoon
Editorial Photoshoot Creative Direction- “Mother Nature”-Bioglitz
“Happily Ever After Ism”- New York University
The Sketchbook Project Vol .17- The Brooklyn Art Library
Watercolor Commission “Moon Calendar 2018-2024”- Personal