Turning Gold with Vacation Oil

Vacation Tanning Oil

May 2018-Ongoing

Branding Best Practices

Vacation Oil is the world’s first all natural Chardonnay Seed tanning oil with melanin boosting properties. Imagine a tanning oil that feels as fresh as the cucumber spritzer resting by your side. That’s the feeling of Vacation Oil. Blending Chardonnay Grape Seed oil with Jojoba, Marula, Shea and Maracuja Oils, only Vacation can deliver the even tan of your dreams while hydrating and nourishing your skin.

I’ve collaborated with founders, Lach Hall and Dakota Green to create their tanning oil’s branding since day one. This summer Vacation Oil had it’s official “soft launch” in Miami. Among seasoned south beach sunbathers Vacation Tanning Oil has received nothing but glowing reviews! Personally, after a summer of exclusive Vacation Oil Tanning I’ve officially turned GOLD. I’m truly excited to see the continued future growth of Vacation Oil as a brand.

For more information on Vacation Oil or to try a bottle for yourself use the links below.

Use code “STEPHANIE” on their website to receive your FREE bottle of Vacation today.

Bringing 'Swag' to Alt Summit

This was my first time attending the conference and it won’t be my last. I was invited to attend on behalf of my Creative Mobile Application clients, Word Swag and Story Swag App. I lead one workshop and two round table sessions. Word Swag and Story Swag are design tools that take the guesswork out of good design. Word Swag creates well-designed images and Story Swag creates stunning animated video, all using only your iphone.

My Workshop title was “ Constantly Creating Content? ”

Here’s the full description:

Feel like you're constantly creating content? Want to free-up more time for actual engagement? Quickly create consistent, branded content for any platform! From Facebook approved video ads, to thumb-stopping Instagram posts and beyond. Create content easily using only your smartphone.

Stephanie will share best branding practices for Word Swag and the brand-new Story Swag app. In this workshop you’ll be able to create a month’s worth of content or add new life to your feed in real-time. Learn to easily generate engaging text over image designs and transform images into animated slideshow videos in the time it takes to respond to an email.

Word Swag has been empowering entrepreneurs around the world to make beautifully designed statements for over 5 years! We're beyond excited to offer this exclusive workshop to the Alt Summit Community.

More details on Alt Summit coming soon!

What is an Independent Branding Consultant?

June 2015 - Ongoing

Independent Branding Consultant: 

Full disclosure, the title of “Branding Consultant” is something I made up. It’s the only title that begins to encompass the diversity of my work and it barely scratches the surface. I collaborate with non-profits and brands who are challenging limiting beliefs worldwide. I’m hired to inspire different types of growth, from audience growth and brand identity, to sales and everything in-between. Through proven creative marketing strategies and engaging IRL events, any ambitious goal becomes attainable.  I share my communication and creative strengths differently within every collaboration.

It started off simply, by helping my friends build their branding concepts in my spare time. Basically, it started off as a side-hustle. I was living in New York, working full-time as the Audience Development Director at The Daily Meal. Slowly, my “side-hustles” began to pile up and evolve into larger projects. Finally, it was time to make a choice and I chose independence. My relationships and experiences transformed into my full-time career and current job title. Some of my most recent collaborators include; The Word Swag and Story Swag Apps, Parties4Peace, Bioglitz, The Venice Psychic and All Hands and Hearts Smart Response.

Thanks to my relationships and the internet I’m able to accomplish a lot of my work remotely. I’ve capitalized on this flexibility to work while traveling and living in some beautiful places around the world.

To learn more about my collaborations, or to find out how we can collaborate use the links below.

Democratizing Design in the UK with Word Swag

Word Swag App

Summer 2014-Ongoing

Social Marketing+ Outreach Director

Word Swag is the app that enables anyone to create beautifully custom text-over-image-designs with just a few taps on their smartphone. It was a privilege to represent Word Swag (and the US) at this year’s Social Day UK. (I was the only American presenter that year!) Social Day UK is the global social media conference for brands, agencies, creators, influencers, marketers and freelancers and the tools and tech they use.

I connected with social media marketers and influencers from around the world. And enjoyed three full days of engaging talks and panel discussions surrounding the latest social media trends and best practices. I led a workshop entitled “Contstantly Creating Content?” in the middle of Day 2.

Participants learned how to quickly create consistent, branded content for any platform . I shared best branding practices for Word Swag and the brand-new “Slider” app. (now called Story Swag) By the end of my workshop, everyone learned to easily generate engaging text over image designs and transform images into animated slideshow videos in the time it takes to respond to an email.

I’ve worked with Word Swag for over 5 years now. I’m empowered to work with an app that’s been so influential in democratizing design for social media marketers and entrepreneurs world-wide. To learn more about Word Swag or to collaborate use the links below.

Spreading Wisdom with The Venice Psychic

The Venice Psychic

Feb 2019- Ongoing

Branding+ Digital Best Practices

Jennifer Lapierre Stone is The Venice Psychic. Holding a Master degree from Harvard University and a Bachelor of Science from Boston University, Jennifer brings intellect and reason to her readings. She began studying astrology twenty-five years ago and is a member of the National Council for Geocosmic Research (NCGR), the International Society for Astrological Research (ISAR), and the Association for Astrological Networking (AFAN) and a vetted member of the BestPsychicDirectory.com.  Some of the most inspiring work Jenn does is volunteering -- she was accepted in 2017 as a member of the national organization “Find Me” (findmegroup.org) using her intuition to help find missing persons and resolve homicides.

I feel it’s an honor to work with any Psychic. To collaborate with a psychic who has a solid a 5-star yelp rating is almost unheard of! I worked with Jennifer to complete a website re-design and to implement a digital branding best practices. I look forward to our continued collaboration as her brand’s online presence continues to grow.

For more information on The Venice Psychic or if you have questions regarding collaboration on this project please use the links below.

Creating the Dream Retreat @ Gateway Ranch, Arizona

Restival Global

November 2016-January 2018

Independent Consultant, Outreach Director

Restival Global was an alternative festival retreat hybrid that partnered with indigenous populations to produce immersive and transformative events Worldwide. The goal of this event in Arizona @ Gateway Ranch was to provide a transformative wellness experience while creating a new platform for indigenous communities to share their cultural wisdom. Gateway Ranch is located on a remote private property near James Turrell’s latest Art Installation at Roden Crater.

Years later I’m still in awe of the successful experience I had at Gateway ranch. For four weeks I lived and worked on a remote solar ranch in the Arizona Desert alongside the Diné (Navajo) people. I co-managed a team of 38 volunteers, practitioners, staff and crew. I lead creative writing workshops alongside global wellness practitioners. I worked harder than I have in my entire career. Most importantly, I experienced first-hand the personal transformation I had spent months describing online.

I was initially hired as a branding consultant to improve Restival’s digital brand and maximize ticket sales for the Arizona Event. After experiencing the event, my involvement evolved into full-time responsibilities including partnerships and future event programming. I was able to use my many of my greatest strengths to help Restival Global grow as a brand.

I’m still digesting the lessons I learned alongside the Diné people in Arizona. Sadly, Restival Global is no longer an existing business or brand. Officially, I stopped working with Restival in January 2018.

For more information on this project please get in touch using the link below.

Serving Self-Care with Yogabody Studios

Yogabody Studios

Sept 2018-Ongoing

Independent Branding Consultant

Yogabody Studio is a conscious community cultivating the habit of happiness through the practice of mindful movement, meditation, art and music. The studio features two spacious yoga studios, for heated and non-heated practices, a private wellness room, open lobby and lounge with spa-like locker rooms with showers

The vibe at Yogabody Studios is free from judgment, competition and ego. Their studio serves as a sanctuary from the mundane. At Yogabody, every body is a yogabody.

I’ve had the pleasure of working closely with the Studio Manager and Retail Manager at Yogabody Studios to re-brand their website and establish digital content best practices and brand partnerships. The featured “self-care” bathtub shots were part of a successful social campaign with Karuna Skin and Musee Bath . Like this campaign, my collaboration with Yogabody developed authentically through my own self-care routine and continues to grow alongside the studio’s growth.

For more information on Yogabody Studios or to collaborate please use the links below.

Hurricane Relief Gala Raises $130,000!

All Hands & Hearts Smart Response

September 2010- April 2015, Spring 2018

Intern, Communications Fellow, Event Communications

All Hands and Hearts Smart Response was once two separate mission driven organizations. Happy Hearts Fund and All Hands. Happy Hearts Fund raised funds to rebuild schools and communities that had been destroyed by natural disasters. All hands was a volunteer based construction organization with the same mission. Together these organizations now form a volunteer-powered disaster relief organization that addresses the immediate and long-term needs of communities impacted by natural disasters.

The Hurricane Relief Gala on April 14, 2018 was Organized on behalf of All Hands and Hearts Smart Response.

I collaborated with Young New York Professionals Kyle Dropp, Alex and Liz Betesh on behalf of All Hands & Hearts to organize the silent auction at the Hurricane Relief Gala. Kyle, Alex and Liz were incredibly motivated to raise the most money possible to assist the ongoing recovery efforts of All Hands and Hearts in the Caribbean.

It was an honor to represent the organization alongside Ellie Manko the evening of the event. The silent auction alone raised nearly $30,000. Altogether the evening raised $130,000 toward Hurricane relief! You can read more about the event here.

I began my professional career at Happy Hearts Fund as a communications intern while I was still at NYU back in 2013 and the experience continues to inspire and instruct me.

Learn more about the amazing impact All Hands and Hearts are having using the link below.

Becoming Mother Nature with Bioglitz

Bioglitz

Branding Consultant

Winter 2018- Ongoing

BioGlitz unique biodegradable formula connects us all through shine and respect for nature. They believe environmental consciousness drives self-decor! Their mission is to knock down boundaries, preconceived notions of normality, and fuel acceptance with a dash of color. I collaborate with Bioglitz on their digital branding best practices, partnerships and other special projects.

I had the pleasure of working with Rebecca, Communications Director of Bioglitz for this “Mother-Earth” inspired photo-shoot. This project was inspired by the biodegradable nature of bioglitz. We wanted to subtlety suggest the feminine surrounded in nature. It was deep winter in New York City, so we had to improvise our “nature” by filling the bathtub with “dirt”. Luckily, I enjoy spending hours in the bathtub. Otherwise this project would have been daunting. We were more than pleased with the results!

pro tip: the dirt is actually used coffee grounds from @flowersforallocassions and the flower is from the organic bodega near the Myrtle/Broadway.

The 'Patagonica' Tour with Parties4Peace

Parties4Peace

Winter 2018 - Ongoing

Hospitality + Communications

Parties4Peace is is a non-profit event production and fundraising organization that hosts music and art events to support various global initiatives focused on education, sustainability, equality and disaster relief. P4P unites people to create a culture of peace through dance and music, emphasizing collaborations with those who seek the platform to make a difference.

The Patagonica tour organized by Parties4Peace hosts educational events and electronic dance parties throughout Chile in seven cities: Valparaíso, Viña de Mar, Concepción, Los Andes, Santiago,Patagonia, Punta Arenas and Puerto Natales. I joined the tour for the 15th anniversary of this tour as the hospitality manager. My responsibilities included accommodation and travel logistics, tour communications with press and the general well-being of my tour-mates including musicians, artists and our very own Vegan Chef.

Each city provided a unique opportunity to reach more people with our message of peace and sustainable development. In Chile, Parties4Peace’s main goal is to declare Patagonia a World Heritage site recognized by UNESCO.

Patagonica started on the Peace Boat with the oldest environmental non-profit organization in Chile called CODEFF - the National Committee to Protect the Flora and Fauna. This has been an ongoing mission now for over 16 years! It was an honor and a privilege to participate. The tour also supports one youth representative from CODEFF to join Peace Boat's "Youth for the SDGs" program. For more information visit the Peace Boat website here. Learn more about my experience in my blog post “Defining Success in Patagonia” .

I was able to witness the mission of this organization alongside the unreal natural splendor that is Chile. I continue to be inspired by my experience on the Patagonica tour. My collaboration with Parties4Peace has extended to include their digital re-brand and communication best practices.

For more information on Parties4Peace or to Collaborate please use the links below.

Sharing Kombucha With The UK

Wild Fizz Kombucha

Jan 2017- June 2017

Digital Branding Best Practices

Wild Fizz Kombucha is brewed in London using traditional methods and by keeping their kombucha raw. All kombuchas are not created equal and theirs is always completely organic. To keep Wild Fizz at the highest standards, they like to make sure their drinks are the most nutrient dense they can be while having the least amount of negative impact on the environment possible. Organic fruits and vegetables mean their suppliers avoid the use of man-made fertilizers, pesticides; growth regulators and the use of genetically modified organisms (GMOs) or products produced from or by GMOs. Organic means less pollution, no nutrient depletion and no wildlife being harmed by chemical exposure. They’re truly dedicated to supporting a healthier drink, both for people and the environment. Wild Fizz is working diligently to be 100% plastic free, which means they are currently working on a way to make their labels from paper instead of plastic.

I had the Pleasure of working with partners and founders Luke + Gina when their brand was in it’s infancy. It was my first ever international collaboration. At the time their Kombucha was one of the few available in the UK marketplace. Their launch was both an introduction to their brand and for many people, an in introduction to Kombucha in general. We collaborated to establish educational social media and brand outreach best practices. It’s been exciting to witness their brand’s exponential growth since our collaboration back in 2017.

Learn more about Wildfizz at the link below

Growing Audience Appetite @ The Daily Meal

The Daily Meal

April 2015- April 2016

Audience Development Director

The Daily Meal is one of the largest online food publications and the best source for all information pertaining to food and drink. It was the first online property launched by Spanfeller Media Group, founded by Jim Spanfeller. Spanfeller is a former CEO of Forbes.com. In 2016, Spanfeller Media was acquired by Tribune Publishing, formerly Tronc, Inc.

I was hired as the Audience Development Director by Jim Spanfeller to increase site traffic through syndication partnerships before The Daily Meal was acquired. I co-managed the social and editorial teams responsible for increasing site traffic by nearly 5 million monthly unique visitors in under 8 months! For more information on this contract please get in touch or view The Daily Meal Website below.

Growing with the Brooklyn Mirage+ Reynard Productions

Reynard Productions + The Brooklyn Mirage + Cityfox

Summer 2015

Event Production Assistant

The build-out of the Brooklyn Mirage Venue was centered on the idea of massive outdoor space with natural vibes, smack dab in the middle of bushwick’s warehouse district. The space was meant to house the best of the best as far as sound but the beginnings were humble. The lot that started out empty except for a worn down warehouse that was not at all fire code ready. After 3 months of what seemed like round-the-clock construction, The Brooklyn Mirage was opened to the public, almost. Vice did a great write up of some of the challenges overcome! Then later so did The New York Times!

I was hired by Reynard Productions to assist in the pre-production of The Brooklyn Mirage. More specifically, to help source and manage the volunteers necessary to plant and build the living plant wall as well as many other massive palms. I recruited a team of local volunteer gardeners (aka my friends and their friends) to plant hundreds of the venue’s most photographed features, the living plant wall.

When the build was completed I was kept on to co-manage entrance procedures for the first events of the season before leaving New York for the summer. I’m invited back to work at the Brooklyn Mirage each season. I love to work and attend their events almost equally which is saying a lot! It’s a privilege to have learned from this venue’s early development and witness it’s transformation first-hand.