Becoming Mother Nature with Bioglitz

Bioglitz

Branding Consultant

Winter 2018- Ongoing

BioGlitz unique biodegradable formula connects us all through shine and respect for nature. They believe environmental consciousness drives self-decor! Their mission is to knock down boundaries, preconceived notions of normality, and fuel acceptance with a dash of color. I collaborate with Bioglitz on their digital branding best practices, partnerships and other special projects.

I had the pleasure of working with Rebecca, Communications Director of Bioglitz for this “Mother-Earth” inspired photo-shoot. This project was inspired by the biodegradable nature of bioglitz. We wanted to subtlety suggest the feminine surrounded in nature. It was deep winter in New York City, so we had to improvise our “nature” by filling the bathtub with “dirt”. Luckily, I enjoy spending hours in the bathtub. Otherwise this project would have been daunting. We were more than pleased with the results!

pro tip: the dirt is actually used coffee grounds from @flowersforallocassions and the flower is from the organic bodega near the Myrtle/Broadway.

The 'Patagonica' Tour with Parties4Peace

Parties4Peace

Winter 2018 - Ongoing

Hospitality + Communications

Parties4Peace is is a non-profit event production and fundraising organization that hosts music and art events to support various global initiatives focused on education, sustainability, equality and disaster relief. P4P unites people to create a culture of peace through dance and music, emphasizing collaborations with those who seek the platform to make a difference.

The Patagonica tour organized by Parties4Peace hosts educational events and electronic dance parties throughout Chile in seven cities: Valparaíso, Viña de Mar, Concepción, Los Andes, Santiago,Patagonia, Punta Arenas and Puerto Natales. I joined the tour for the 15th anniversary of this tour as the hospitality manager. My responsibilities included accommodation and travel logistics, tour communications with press and the general well-being of my tour-mates including musicians, artists and our very own Vegan Chef.

Each city provided a unique opportunity to reach more people with our message of peace and sustainable development. In Chile, Parties4Peace’s main goal is to declare Patagonia a World Heritage site recognized by UNESCO.

Patagonica started on the Peace Boat with the oldest environmental non-profit organization in Chile called CODEFF - the National Committee to Protect the Flora and Fauna. This has been an ongoing mission now for over 16 years! It was an honor and a privilege to participate. The tour also supports one youth representative from CODEFF to join Peace Boat's "Youth for the SDGs" program. For more information visit the Peace Boat website here. Learn more about my experience in my blog post “Defining Success in Patagonia” .

I was able to witness the mission of this organization alongside the unreal natural splendor that is Chile. I continue to be inspired by my experience on the Patagonica tour. My collaboration with Parties4Peace has extended to include their digital re-brand and communication best practices.

For more information on Parties4Peace or to Collaborate please use the links below.

Growing Audience Appetite @ The Daily Meal

The Daily Meal

April 2015- April 2016

Audience Development Director

The Daily Meal is one of the largest online food publications and the best source for all information pertaining to food and drink. It was the first online property launched by Spanfeller Media Group, founded by Jim Spanfeller. Spanfeller is a former CEO of Forbes.com. In 2016, Spanfeller Media was acquired by Tribune Publishing, formerly Tronc, Inc.

I was hired as the Audience Development Director by Jim Spanfeller to increase site traffic through syndication partnerships before The Daily Meal was acquired. I co-managed the social and editorial teams responsible for increasing site traffic by nearly 5 million monthly unique visitors in under 8 months! For more information on this contract please get in touch or view The Daily Meal Website below.